In 1974, the founder, Ms. Aghion, collaborated with the then designer Karl Lagerfeld to present fashionable feminine scent to the world for the first time under the name of "Chloé" fragrance. The bottle cap shaped like two of Lagerfeld's favorite calla flowers, revealing the warm amber liquid in the spherical bottle body, and the tranquil and charming feeling, quickly captured the hearts of American women, and perfume brands rushed to imitate the "smell of Chloé". Created a legend in the history of fragrance. At the beginning of the new century, Chloé cooperated with the famous Coty Fragrance Group, inviting chief perfumers Michel Almairac and Amandine Marie to capture the brand's playful characteristics and reinterpret the "Chloé flavor". Different from the soft floral and fruity fragrances in the mainstream women's fragrance market, they specialize in rose perfume. They use the rose that symbolizes Chloé's moving love story as the base note and blend a variety of Parisian floral scents to skillfully transform the classic rose scent into a radiant and lively fragrance. The fragrance outlines the unique and independent fashion atmosphere of women in the new era.